The Amsterdam public library had a presentation about innovation in the city today. Young designers showcased some of their new ideas on the various floors of the building. Tuttobene were on the ground floor. Their website says that they like "design with guts, that is visually challenging and tells a good story too.
Tuttobene believes that design has a strong influence in making changes, not only visual changes, but also in a cultural or social way.
The environmental and social consequences of many items that we produce cannot be neglected. But we are consumers too and are seduced by beautiful objects. Therefore Tuttobene stands for design that contributes to a economic, ecological and social sound world, design that initiates from designers that are aware of the consequences of their actions and that suits a wide range of our human demands."
Amsterdam wishes to promote itself as a knowledge capital and centre for ICT. The Dutch have always been famous for design. I like Tuttobene's ecological approach and was happy to see that some of the products they had on display were made with recycled materials, including this bag.
The project follows the "cradle to cradle" design philosophy invented by Walter R. Stahel in the 1970s and popularized by William McDonough and Michael Braungart in their 2002 book of the same title. This framework seeks to create production techniques that are not only efficient but are essentially waste free. In cradle to cradle production all material inputs and outputs are seen either as technical material that can be recycled or reused with no loss of quality, or biological nutrients that can be composted or consumed.