Is the medium the message? Nobody wanted the Citizen Kane Oscar at Sotheby's in New York and it often seems that nobody wants to buy good music if CD sales are anything to go by. The medium is changing the message as the iPod replaces the Walkman. Soon the iPhone will replace the iPod. The big change I've noticed in my media habits this year is that I no longer read a book from cover to cover. I skip pages and always seem to be in a hurry to get to the end. Is that because of the internet and the need we now have to digest vast quantities of information every day? I listen to less music, but I like the new Kylie CD my son got for his birthday as it helps me switch off and want to dance. In the past few months I have watched loads of television which I have not done for years. The medium has changed The message of endless reality shows, tacky ads and breaking news all seems stale and dated and the Zeitgeist seems to have lost die Zeit.
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